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Lower the risk of your new business by identifying and validating a broader customer base, setting you on a path to a robust and scalable venture.

Discover proven strategies to synchronize your startup team, enhance collaboration, and drive your venture towards success.

The Jobs-To-Be-Done framework allows you to take a look into users' behavior and motivations without investing money in user research before you even know what you are trying to build

Master the art of product evolution and strategic market expansion to ensure long-term startup growth.

Learn the importance of calculating CAC correctly and the steps to ensure a sustainable growth strategy for your startup.

A step-by-step guide to accurately estimate LTV and ensure your startup's sustainability and profitability.

Discover how to design a product that customers will pay for while balancing simplicity and sufficiency.

Discover how to outsmart your competition with a simple yet effective competitive analysis outline that can be adapted to any research plan.

Learn how to streamline your sales process for cost-effective customer acquisition in this week’s edition of MBA for Startups.

This edition of MBA For Startups focuses on providing a clear and actionable strategy for setting your initial pricing strategy.

Learn how to craft a unique business model to drive profitability and market leadership.

Streamline Your Sales Cycle and Overcome Obstacles to Achieve Success.

Understand how to Identifying Key Players in your Customer's Decision-Making Unit.

Discover essential strategies to define your niche, enhance market strategy, and boost investor confidence by charting your competition.

How to Build Buzz and Capture Early Interest for Your Startup Product Launch?

Understanding product-market fit is crucial to align your product with genuine customer demands, ensuring higher conversion rates, increased sales, and long-term success.

In today's competitive market, understanding and optimizing your customer journey is crucial for the success of any startup or business. In this edition we break down what it is and steps to follow.

In many startup companies, the user, their goals, motivations, and frustrations are often overlooked during various stages of product development, allowing personal biases to inadvertently shape the product or service. This oversight can lead teams to prioritize areas misaligned with users' needs, potentially derailing the product's success. Even if the product idea originated from a personal need, confirmation biases can result in neglecting market trends and the competitive

Teams can often struggle to balance resource allocation, either doing too much or too little. If you have worked in tech, you might be familiar with this problem in project planning, when a manager decides to assign too many or just a few software developers for a specific task. This issue can happen in all areas of product development during the entire development cycle. For startups, it is incredibly important to fine-tune their decision-making to the right focus, since res

The mix between the right product, for the right customers, at the right time can make or break your idea. In this edition we tell you the steps and what to consider when choosing the right market.